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Keyword research is a very important element of effective Search Engine Marketing. As Google Certified Partners with over 20 years of experience in SEO and Google Adwords, we share some tips for conducting effective keyword research.

The real impact of keyword research lies in providing a better understanding of your target market in terms of how they are searching for your content, services and products by answering the following questions:

  • What are people searching for in your target market?
  • How many people search for your product or service per month?
  • What format do they expect to find the information in?

What are people searching for in your niche?

Knowing how people search for the product, service or information is the first step to conducting effective keyword research.  A great starting point is things like your products, services and other topics that your website address. These are known as seed keywords that you can enter into the Google Keyword tool to discover average monthly search volume and similar keywords.

Let’s use the example of a construction company that specialises in painting and house renovations.

Typing painting contractor and house renovation into the keyword research tool might enable you to discover highly relevant keyword terms that are being searched most often for example:

  • Painting Contractors
  • House renovation
  • House painting
  • Home improvement

An important thing to remember during keyword research is that it is often better to target the less searched terms first as they are generally less competed and work on ranking for the higher searched terms over time.

The Importance of Long Tail Keywords

It is great to deal with keywords that have 5000 or more searches per month, but the reality of the matter is that the majority of searches on search engines like Google is what is considered long tail keywords, meaning it is longer keyword phrases that are more specific to the searcher’s intent, meaning that although these terms have lower monthly searches, they are more specific and are as a result easier to convert.

Are you looking for effective keyword research for your business? Get in-touch with RAiN Digital Marketing now for a free Online Marketing Assessment.


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